35 sheets

Catalogue

The same matrix as the cross-section, flat. Every row opens its own sheet.

No. Mechanic Rock Depth Capital Solo AI Rent
1 Network effects Human networks 4 ◐–● ~
2 Marketplace liquidity Human networks 3 ~
3 Proprietary data Assets 2.5 ~
4 Proprietary models Assets 3.5
5 Switching costs Locks 2
6 Integrations Locks 2 ~
7 Compliance Rules 3
8 Brand and trust Minds 4 ~ ~
9 Infrastructure scale Assets 3.5
10 Hardware Assets 3 ~ ~
11 Collaboration Human networks 2
12 Content and rights Rules 2.5 ~ ~
13 Execution polish Locks 1
14 Patents and IP Rules 3
15 Economies of scale Mathematics 3
16 Distribution and defaults Position 3 ~ ~
17 Counter-positioning Position 3
18 Cornered resource Assets 3
19 Process power Locks 4
20 Developer ecosystem Human networks 3 ~ ~
21 Community Human networks 2
22 Capital as a moat Assets 4
23 Speed Locks 1
24 Efficient scale Mathematics 4 ~
25 Habit Minds 2
26 Installed base Assets 3
27 Bundling and reach Mathematics 2 ~
28 Vertical integration Mathematics 3
29 Standard and format Rules 4 ~
30 Regulatory capture Rules 4
31 Physical presence Assets 4 ~
32 Owned audience Minds 2
33 Category leadership Minds 1
34 Locked-in reputation Human networks 3 ○–◐ ~
35 Experience curve Mathematics 3

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