35 sheets

Catalogue

The same matrix as the cross-section, flat. Every row opens its own sheet.

No. Mechanic Rock Depth Capital Solo AI Rent
1 Network effects Human networks 4 ◐–● ~ ↑ ✗
2 Marketplace liquidity Human networks 3 ● ✗ ↑ ~
3 Proprietary data Assets 2.5 ◐ ✓ → ~
4 Proprietary models Assets 3.5 ◉ ✗ ↑ ✓
5 Switching costs Locks 2 ○ ✓ ↓ ✗
6 Integrations Locks 2 ◐ ✓ ↓ ~
7 Compliance Rules 3 ● ✗ ↑ ✓
8 Brand and trust Minds 4 ◐ ~ ↑ ~
9 Infrastructure scale Assets 3.5 ◉ ✗ → ✓
10 Hardware Assets 3 ● ~ ↑ ~
11 Collaboration Human networks 2 ○ ✓ ↓ ✗
12 Content and rights Rules 2.5 ● ~ → ~
13 Execution polish Locks 1 ○ ✓ ↓ ✗
14 Patents and IP Rules 3 ● ✗ ↑ ✗
15 Economies of scale Mathematics 3 ● ✗ ↑ ✗
16 Distribution and defaults Position 3 ● ~ → ~
17 Counter-positioning Position 3 ◐ ✓ → ✗
18 Cornered resource Assets 3 ◉ ✗ ↑ ✗
19 Process power Locks 4 ◐ ✗ ↑ ✗
20 Developer ecosystem Human networks 3 ◐ ~ ↑ ~
21 Community Human networks 2 ○ ✓ ↑ ✗
22 Capital as a moat Assets 4 ◉ ✗ → ✗
23 Speed Locks 1 ○ ✓ ↓ ✗
24 Efficient scale Mathematics 4 ◐ ~ → ✗
25 Habit Minds 2 ○ ✓ → ✗
26 Installed base Assets 3 ● ✗ ↑ ✗
27 Bundling and reach Mathematics 2 ◐ ~ → ✗
28 Vertical integration Mathematics 3 ◉ ✗ → ✗
29 Standard and format Rules 4 ● ✗ ↑ ~
30 Regulatory capture Rules 4 ● ✗ ↑ ✗
31 Physical presence Assets 4 ◉ ✗ ↑ ~
32 Owned audience Minds 2 ○ ✓ → ✗
33 Category leadership Minds 1 ◐ ✓ ↓ ✗
34 Locked-in reputation Human networks 3 ○–◐ ~ → ✗
35 Experience curve Mathematics 3 ◉ ✗ ↑ ✗

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