35 sheets
Catalogue
The same matrix as the cross-section, flat. Every row opens its own sheet.
| No. | Mechanic | Rock | Depth | Capital | Solo | AI | Rent |
|---|---|---|---|---|---|---|---|
| 1 | Network effects | Human networks | 4 | ◐–● | ~ | ↑ | ✗ |
| 2 | Marketplace liquidity | Human networks | 3 | ● | ✗ | ↑ | ~ |
| 3 | Proprietary data | Assets | 2.5 | ◐ | ✓ | → | ~ |
| 4 | Proprietary models | Assets | 3.5 | ◉ | ✗ | ↑ | ✓ |
| 5 | Switching costs | Locks | 2 | ○ | ✓ | ↓ | ✗ |
| 6 | Integrations | Locks | 2 | ◐ | ✓ | ↓ | ~ |
| 7 | Compliance | Rules | 3 | ● | ✗ | ↑ | ✓ |
| 8 | Brand and trust | Minds | 4 | ◐ | ~ | ↑ | ~ |
| 9 | Infrastructure scale | Assets | 3.5 | ◉ | ✗ | → | ✓ |
| 10 | Hardware | Assets | 3 | ● | ~ | ↑ | ~ |
| 11 | Collaboration | Human networks | 2 | ○ | ✓ | ↓ | ✗ |
| 12 | Content and rights | Rules | 2.5 | ● | ~ | → | ~ |
| 13 | Execution polish | Locks | 1 | ○ | ✓ | ↓ | ✗ |
| 14 | Patents and IP | Rules | 3 | ● | ✗ | ↑ | ✗ |
| 15 | Economies of scale | Mathematics | 3 | ● | ✗ | ↑ | ✗ |
| 16 | Distribution and defaults | Position | 3 | ● | ~ | → | ~ |
| 17 | Counter-positioning | Position | 3 | ◐ | ✓ | → | ✗ |
| 18 | Cornered resource | Assets | 3 | ◉ | ✗ | ↑ | ✗ |
| 19 | Process power | Locks | 4 | ◐ | ✗ | ↑ | ✗ |
| 20 | Developer ecosystem | Human networks | 3 | ◐ | ~ | ↑ | ~ |
| 21 | Community | Human networks | 2 | ○ | ✓ | ↑ | ✗ |
| 22 | Capital as a moat | Assets | 4 | ◉ | ✗ | → | ✗ |
| 23 | Speed | Locks | 1 | ○ | ✓ | ↓ | ✗ |
| 24 | Efficient scale | Mathematics | 4 | ◐ | ~ | → | ✗ |
| 25 | Habit | Minds | 2 | ○ | ✓ | → | ✗ |
| 26 | Installed base | Assets | 3 | ● | ✗ | ↑ | ✗ |
| 27 | Bundling and reach | Mathematics | 2 | ◐ | ~ | → | ✗ |
| 28 | Vertical integration | Mathematics | 3 | ◉ | ✗ | → | ✗ |
| 29 | Standard and format | Rules | 4 | ● | ✗ | ↑ | ~ |
| 30 | Regulatory capture | Rules | 4 | ● | ✗ | ↑ | ✗ |
| 31 | Physical presence | Assets | 4 | ◉ | ✗ | ↑ | ~ |
| 32 | Owned audience | Minds | 2 | ○ | ✓ | → | ✗ |
| 33 | Category leadership | Minds | 1 | ◐ | ✓ | ↓ | ✗ |
| 34 | Locked-in reputation | Human networks | 3 | ○–◐ | ~ | → | ✗ |
| 35 | Experience curve | Mathematics | 3 | ◉ | ✗ | ↑ | ✗ |