How to read the atlas
A moat is a hole. A hole has a rock — what the obstacle is actually made of; a depth — how long a rival has to dig; and a tool — what they dig with. All 35 mechanics of the catalogue hang in this section along those three axes.
The drawing
One shaft is one mechanic. The downward axis is always depth: the lower a shaft hangs, the longer a competitor needs. Colour and cross-section shape are the rock, thickness is the capital the mechanic demands, and the number on the cap is the number of its sheet.
Seven rocks
What the obstacle is made of — and therefore who digs it. Human networks and minds are dug by other people: users, customers, time; money does not speed them up. Assets and rules are dug with money and patience. Mathematics is a choice of business model, locks are the customer accumulating themselves, position is a single strategic move.
Four depths
Level 1, the shovel, is weeks to months — those are wedges, not moats. Level 2, the excavator, is one to three years: the zone a solo founder can reach. Level 3, the drill rig, is three to ten years and capital is compulsory. Level 4, the mine, is ten years and up: time is the raw material there, and a mine cannot be dug faster by hiring more miners.
Groupings
The six buttons re-lay the same 35 shafts along another axis: rock, depth, capital, whether a solo founder can reach it, how AI is treating it, and whether it can be rented instead of dug. Nothing appears or disappears — only the rows change.
Filters
A rock in the legend and a level on the ruler each isolate their own group and dim the rest; the two are mutually exclusive, and taking a core clears both. Hovering a row of the ruler lights that level's stratum in the drawing.
The list
The switch in the corner lays the same 35 sheets out as text — name, passport, essence — grouped along the current axis and cut by the same filters. The address carries the whole setup — view, grouping, filter — so a link reproduces it exactly, and every sheet still opens as its own page.
Controls
Drag to rotate, wheel to zoom. Hovering a shaft reads its passport into the status line, a click takes a core into the card, a double-click opens the full sheet — how it is built, how it is bypassed, the verdict. On a touch screen the same three: drag turns the section, two fingers zoom, a tap takes a core and a second tap on the same shaft opens its sheet. Esc returns to the overview, and every core has its own address: /#moat-7.
Sheet II
The calculator measures the moat you actually have: twelve questions, four segments, an index and a depth on this same ruler. It stores nothing — the answers live in the link.
The fine print
The matrix is a considered judgement, not a measurement, and the sample figures exist only on the first thirteen sheets. And the main thing: moats are almost never stormed, they are devalued — which makes the “how it is bypassed” half of every sheet the load-bearing one.