---
title: "Catalogue"
description: "All 35 defensibility mechanics as a sortable list: rock, depth, capital, solo, AI, rent."
canonical: https://moa.giglabo.com/moats/
locale: en
---

# Catalogue

> Markdown twin of https://moa.giglabo.com/moats/ — the same content as the HTML page, a fraction of the bytes.
> Every page of this site has one: append `.md` to any URL, or `index.md` to a directory URL.
> Site structure and the full page list for agents: https://moa.giglabo.com/llms.txt

The same matrix as the cross-section, flat. Every row opens its own sheet.

| No. | Mechanic | Rock | Depth | Capital | Solo | AI | Rent |
|---|---|---|---|---|---|---|---|
| 1 | [Network effects](https://moa.giglabo.com/moats/1/) | Human networks | 4 | ◐–● | ~ | ↑ | ✗ |
| 2 | [Marketplace liquidity](https://moa.giglabo.com/moats/2/) | Human networks | 3 | ● | ✗ | ↑ | ~ |
| 3 | [Proprietary data](https://moa.giglabo.com/moats/3/) | Assets | 2.5 | ◐ | ✓ | → | ~ |
| 4 | [Proprietary models](https://moa.giglabo.com/moats/4/) | Assets | 3.5 | ◉ | ✗ | ↑ | ✓ |
| 5 | [Switching costs](https://moa.giglabo.com/moats/5/) | Locks | 2 | ○ | ✓ | ↓ | ✗ |
| 6 | [Integrations](https://moa.giglabo.com/moats/6/) | Locks | 2 | ◐ | ✓ | ↓ | ~ |
| 7 | [Compliance](https://moa.giglabo.com/moats/7/) | Rules | 3 | ● | ✗ | ↑ | ✓ |
| 8 | [Brand and trust](https://moa.giglabo.com/moats/8/) | Minds | 4 | ◐ | ~ | ↑ | ~ |
| 9 | [Infrastructure scale](https://moa.giglabo.com/moats/9/) | Assets | 3.5 | ◉ | ✗ | → | ✓ |
| 10 | [Hardware](https://moa.giglabo.com/moats/10/) | Assets | 3 | ● | ~ | ↑ | ~ |
| 11 | [Collaboration](https://moa.giglabo.com/moats/11/) | Human networks | 2 | ○ | ✓ | ↓ | ✗ |
| 12 | [Content and rights](https://moa.giglabo.com/moats/12/) | Rules | 2.5 | ● | ~ | → | ~ |
| 13 | [Execution polish](https://moa.giglabo.com/moats/13/) | Locks | 1 | ○ | ✓ | ↓ | ✗ |
| 14 | [Patents and IP](https://moa.giglabo.com/moats/14/) | Rules | 3 | ● | ✗ | ↑ | ✗ |
| 15 | [Economies of scale](https://moa.giglabo.com/moats/15/) | Mathematics | 3 | ● | ✗ | ↑ | ✗ |
| 16 | [Distribution and defaults](https://moa.giglabo.com/moats/16/) | Position | 3 | ● | ~ | → | ~ |
| 17 | [Counter-positioning](https://moa.giglabo.com/moats/17/) | Position | 3 | ◐ | ✓ | → | ✗ |
| 18 | [Cornered resource](https://moa.giglabo.com/moats/18/) | Assets | 3 | ◉ | ✗ | ↑ | ✗ |
| 19 | [Process power](https://moa.giglabo.com/moats/19/) | Locks | 4 | ◐ | ✗ | ↑ | ✗ |
| 20 | [Developer ecosystem](https://moa.giglabo.com/moats/20/) | Human networks | 3 | ◐ | ~ | ↑ | ~ |
| 21 | [Community](https://moa.giglabo.com/moats/21/) | Human networks | 2 | ○ | ✓ | ↑ | ✗ |
| 22 | [Capital as a moat](https://moa.giglabo.com/moats/22/) | Assets | 4 | ◉ | ✗ | → | ✗ |
| 23 | [Speed](https://moa.giglabo.com/moats/23/) | Locks | 1 | ○ | ✓ | ↓ | ✗ |
| 24 | [Efficient scale](https://moa.giglabo.com/moats/24/) | Mathematics | 4 | ◐ | ~ | → | ✗ |
| 25 | [Habit](https://moa.giglabo.com/moats/25/) | Minds | 2 | ○ | ✓ | → | ✗ |
| 26 | [Installed base](https://moa.giglabo.com/moats/26/) | Assets | 3 | ● | ✗ | ↑ | ✗ |
| 27 | [Bundling and reach](https://moa.giglabo.com/moats/27/) | Mathematics | 2 | ◐ | ~ | → | ✗ |
| 28 | [Vertical integration](https://moa.giglabo.com/moats/28/) | Mathematics | 3 | ◉ | ✗ | → | ✗ |
| 29 | [Standard and format](https://moa.giglabo.com/moats/29/) | Rules | 4 | ● | ✗ | ↑ | ~ |
| 30 | [Regulatory capture](https://moa.giglabo.com/moats/30/) | Rules | 4 | ● | ✗ | ↑ | ✗ |
| 31 | [Physical presence](https://moa.giglabo.com/moats/31/) | Assets | 4 | ◉ | ✗ | ↑ | ~ |
| 32 | [Owned audience](https://moa.giglabo.com/moats/32/) | Minds | 2 | ○ | ✓ | → | ✗ |
| 33 | [Category leadership](https://moa.giglabo.com/moats/33/) | Minds | 1 | ◐ | ✓ | ↓ | ✗ |
| 34 | [Locked-in reputation](https://moa.giglabo.com/moats/34/) | Human networks | 3 | ○–◐ | ~ | → | ✗ |
| 35 | [Experience curve](https://moa.giglabo.com/moats/35/) | Mathematics | 3 | ◉ | ✗ | ↑ | ✗ |

## Related

- HTML version of this page: https://moa.giglabo.com/moats/
- Русский: https://moa.giglabo.com/ru/moats/
- Atlas: https://moa.giglabo.com/
- Calculator: https://moa.giglabo.com/calculator/
- Site map for agents: https://moa.giglabo.com/llms.txt